1. Introduction -- 2. Understanding the bicycle as a product -- 3. Understanding the market through bicycle statistics … -- 4. Marketing the bicycle -- 5. Twenty years of variety marketing in the Italian market: Cannondale 1998–2017 -- 6 …Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured …

features of motorcycle and bicycle journey experiences in tourism. Novel insights are presented from an original case study of …