tools to build personal relationships with customers. Taking you beyond omni-channel marketing, this book takes a deep dive …-personal marketing along the different channels and touchpoints within the customer journey. This book is for anyone who is interested in …

Praxisbeispielen und empirischen Erkenntnissen wird veranschaulicht, wie Kundenbewertungen den Absatz von Produkten und … • Controlling der Bewertungssysteme Der Autor Frank Deges lehrt E-Commerce, Internet-Entrepreneurship, Online-Marketing und … vielfältige Erfahrungen in den Bereichen Online-Handel und Online-Marketing. …

represent an important basis for marketing and consumer research to support a better understanding of the behavioral … Marketing and Retailing at the University of Siegen since 2017. Previously, she studied Business Administration and Management …

This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in … June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and … behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce …

National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and … specifically addresses the needs of researchers and students of advanced marketing courses. …

Marketing und Vertrieb Die Autorin Dr. Nina Lehmann promovierte bei Univ.-Prof. Dr. Rainer Olbrich am Lehrstuhl für …-Marktplätze -- Theoretischer Bezugsrahmen zur Identifikation von Erfolgsfaktoren für den Verkauf über Vermittlungsplattformen -- Empirische Befunde …Nina Lehmann untersucht anhand von Realdaten einer Vermittlungsplattform, welche Faktoren den erfolgreichen Verkauf von …