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Sharing Behavior of Brand Crisis Information on Social Media : A Case Study of Chinese Weibo

Yang, Changzheng - 2022

Sharing by Weibo Use -- Contextual Factors Affecting Brand Crisis Information Sharing by Weibo Use -- Static Influencing … Mechanism of Weibo Users’ Information Sharing of Brand Crisis Cases. … Weibo), performs research on influence mechanism of brand-crisis information-sharing behavior on social media from …

Persistent link: https://www.econbiz.de/10012814760

Digital Business in Africa : Social Media and Related Technologies

Adeola, Ogechi (ed.); Edeh, Jude Ndubuisi (ed.); … - 2022

-Based Entrepreneurs in the Vhembe District of Limpopo Province, South Africa -- 4. Influence of Facebook Usage on Organisational … media marketing, and the influence of Facebook usage. Second, it covers issues related to emerging technologies with a focus …

Persistent link: https://www.econbiz.de/10013270864

User-Oriented Appropriateness : A Theoretical Model of Written Text on Facebook for Improved PR Communication

Gust, Benjamin - 2020 - 1st ed. 2020.

Public Relations is fundamentally concerned with communication –– but social networking sites such as Facebook have …

Persistent link: https://www.econbiz.de/10012399383

Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities

Ozuem, Wilson; Willis, Michelle - 2022

Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online brand communities -- Chapter 6: Brand and customer loyalty...

Persistent link: https://www.econbiz.de/10013167257

Praxishandbuch Social Media Recruiting : Experten Know-How, Praxistipps, Rechtshinweise

Dannhäuser, Ralph (ed.) - 2020 - 4., überarbeitete und erweiterte Auflage

Zero to Hero! -- Wie Sie Facebook richtig verankern. Karriere-Blog als Element im Social-Media-Mix -- Warum Sie auf Twitter … Recherche und Gewinnung von Mitarbeitern über XING, Facebook & Co..-Die dunkle Seite: Angriffe gegen die Arbeitgebermarke und … • Recruiting-Videos, Instagram, Twitter & Co. • Employer Branding mit Facebook und Karriere-Blogs • Social Media Recruiting in der …

Persistent link: https://www.econbiz.de/10012403196

Social Media Management : Using Social Media as a Business Instrument

Looy, Amy van - 2022 - 2nd ed. 2022.

1. Introduction -- 2. Definitions, Social Media Types, and Tools -- 3. Social Media Strategy and Return on Investment -- 4. Online Advertising and Viral Campaigns -- 5. Social Customer Relationship Management -- 6. Search Engine Optimization -- 7. Sentiment Analysis and Opinion Mining (Business...

Persistent link: https://www.econbiz.de/10013192362

Concepts of Quality Connected to Social Media and Emotions

Vlad, Denisa Elena - 2020 - 1st ed. 2020.

Quality of Products and Services -- The Influence of Social Media on the Consumers‘ Expectations -- Importance of Information in Social Media -- Influence of Emotional Attachment on the Relationship With the Brand -- Post-truth and Fake News and How They Relate to Human Emotions -- Consumer...

Persistent link: https://www.econbiz.de/10012399132

Trade unions on YouTube : online revitalization in Sweden

Jansson, Jenny; Uba, Katrin - 2019

“Trade Unions on YouTube provides a much-needed assessment of how old social movement actors employ new social media platforms to promote themselves and their activities today. A must-read for trade unions scholars and activists alike, this book illustrates how, in the age of digital media,...

Persistent link: https://www.econbiz.de/10012672239

Strategic Social Media Management : Theory and Practice

Sutherland, Karen - 2021 - 1st ed. 2021.

1. Introduction -- Part I. Social Media Strategy Development -- 2 Social Media Strategy Development -- 3 Let’s Start from the Beginning: Understanding Audiences -- 4. Managing Reputation, Ethics, Risk, Issues and Crises -- 5. The Foundational Components of Strategy -- 6. Stop Selling, Start...

Persistent link: https://www.econbiz.de/10012400018

Online-Reputationskompetenz von Mitarbeitern : mit Social-Media-Reputationsmanagement das Unternehmensimage stärken

Schaarschmidt, Mario (ed.); Walsh, Gianfranco (ed.); … - 2019

, Erfahrungsberichte in sozialen Medien wie Twitter oder Facebook sowie Unternehmensbewertungen auf entsprechenden Portalen erzeugt werden …

Persistent link: https://www.econbiz.de/10012402255

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