1: Introduction: the future of luxury -- 2: The industry is special -- 3: Cautious Steps towards Digital -- 4: Customer Centricity is Key -- 5: Digital Transformation of the Omni-personal Customer Journey -- 6: How To Go Omni-personal -- 7: Conclusion: Embark on Your Journey to the Omni-personal...

Part I: Defining the Internet of Value 1 -- Chapter 1. Defining the Internet of Value -- Part II: How DLT will evolve in the Future 13 -- Chapter 2. Blockchains, DLTs and the Future of Payments 15 -- Chapter 3. Consensus: Proof of Work, Proof of Stake and Structural Alternatives. Part III: The...

Chapter 1. Competition in the Postal and Delivery Markets in Europe -- Chapter 2. The Game Theory of Cartels in the Postal Industry -- Chapter 3. When a price cost test is unnecessary for assessing pricing abuses - the Royal Mail case -- Chapter 4. Data and the regulation of e-commerce: data...

Part I. State Of The Field -- Approaching Media Influence And Its Mechanisms -- Connections And Relationships In Europe And Worldwide And Their Impact -- Part Ii. Research On Online Media And The Impact On Consumers, Businesses And Society -- Methodology And Research Design -- Case Studies On...

1 Introduction: digital transformation, big techs, and public policies -- 2 New economy(ies), new economics and new ‘digital’ rights -- 3 Big Techs, Market Power and Public Policies -- 4 Big techs and on-line information system -- 5 Private power and public policies: between antitrust and...

Dieses Buch präsentiert die wesentlichen Aspekte der Markenführung im Internet. Wissenschaftler*innen stellen die Erkenntnisse der Markentheorie und des Markenmanagements dar und Digitalexpert*innen führen aus, wie die Instrumente der Markenführung im Netz konkret umgesetzt werden. Da das...