Bilgin, Mehmet Huseyin (ed.); Danis, Hakan (ed.); … - 2020 - 1st ed. 2020.
Marketing -- Tourism -- Management -- Accounting and Finance. … areas of business and management from different geographic regions, the book focuses on current topics such as consumer … engagement, consumer loyalty, travel blogging, and AirBnB's marketing communication strategy, as well as healthcare project …