1. Traditional and Contemporary Notions of Marketing Communications -- 2. Power Shift: Analyzing the Changing Role of … Marketing Communications practice: Evidence from rural and community banks -- 7. Exploring Drivers of Performance in Advertising …. Integrated Marketing Communications in Emerging Economies – Conclusions and Recommendations. . …

Part 1: Public Sector Marketing Communications and Brand Management -- Chapter 1: Introduction to Public Sector … Marketing Communications in Africa -- Chapter 2: Public Sector Branding in Africa: Some Reflections -- Chapter 3: Marketing … Communications Strategies for Public Transport Organisations -- Chapter 4: Positioning Public University’s Brand through Marketing …

Reckenfelderbäumer ist Rektor und Inhaber der Professur für Allgemeine BWL/Marketing an der Allensbach Hochschule …

innovation trends in various marketing- and management-related fields. Authors critically investigate, amongst others, the …

Marketing -- Tourism -- Management -- Accounting and Finance. … areas of business and management from different geographic regions, the book focuses on current topics such as consumer … engagement, consumer loyalty, travel blogging, and AirBnB's marketing communication strategy, as well as healthcare project …

-economic efficiency, and workplace bullying. It also includes related studies that analyze management and marketing aspects such as … management function control in Slovak companies -- Selecting an effective leader- a competency based grey relational analysis … engineering and metalworking companies -- A collaboration climate and effectiveness of knowledge management -- Supply chain …

highlights the latest research on human resources, management and marketing, among other topics. It also includes related studies … that address management and marketing aspects such as telecommuting versus the traditional work environment, the effect of … Personal Traits Affect Employer Attractiveness -- Part 2: Management -- Telecommuting Versus Traditional Work Environment …

Optimierte Budgetallokation im Marketing "beyond media" -- Quantitative Berücksichtigung der Langzeitwirkung von … Marketingmaßnahmen -- Auf die richtige Balance kommt es an: Image- vs. Performance-Marketing -- Exkurs I: Was passiert beim Abschalten … Privacy -- Agiles Marketing, agiles Budgeting -- Exkurs II: Zero-based Budgeting (ZBB) – Segen oder Fluch? -- „The Good, The …

- Poland Case Study -- Forms of Control of Advisory Contracts in Small Businesses: Case of Poland -- Marketing: Underestimated … marketing. It also includes related studies that analyze management and marketing aspects, e.g. workplace learning, gamification … Empirical Study on the Universities of Poland -- Physical Activity as a Moderator of a Relationship Between Work-Related Hazards …

Customer Experience, Anwendung disruptiver Management-, Marketing- und Vertriebsansätze, die Schaffung eines agilen und … Digital Business Institute und Professor mit den Lehr- und Forschungsschwerpunkten digitales Management und digitales … Marketing an der Hochschule für Wirtschaft und Umwelt Nürtingen-Geislingen. Dort hat er die berufsbegleitenden Digital …