Part I. Myths and realities of management -- 1. Is there a link between corporate culture and profit? -- 2. Different ways of understanding an organization -- 3. What are companies for -- Part II. In search of purpose -- 4. Cultural problems today -- 5.The missions of a company -- 6. The values...

Part I. Understanding Purpose-driven Organizations -- 1. The New Logic of Purpose within the Organization; Carlos Rey, Jon San Cristobal Velasco and Juan Almandoz -- 2. Personal and Organizational Purpose Harmonisation; Carlos Rey and Ivan Malbašić -- 3. Three Dimensions of Purpose: Knowledge,...