in Emerging Economies: The Case of ASEAN -- 3. Nation Branding as a Strategic Approach for Emerging Economies: The Case …-Driven Consumer-Brand Interactions in Mexico: Healthy Food Brands versus Indulgent Food Brands -- 8. Health and Lifestyle Branding … -- 9. Personal Branding -- 10. Neuromarketing: The Role of the Executive Function in Consumer Behaviour -- 11. The Future …

Marketing Communications in Africa -- Chapter 2: Public Sector Branding in Africa: Some Reflections -- Chapter 3: Marketing … response, this book — the first of a two-volume edited work — focuses on marketing communication themes related to branding …

dynamic branding and marketing communications strategies to survive in a changing world. This book provides recommendations …

Part I Understanding Market Competition -- 1. Managing Brands in Competitive Marketplaces -- 2. Branding Decisions -- 3 …. Brand Positioning and Value Creation -- Part II Managing Brands -- 4. Branding Strategy -- 5. Brand Portfolio Management … -- 6. New Trends in Brand Management -- 7. Branding in Emerging Markets -- 8. Brand-Market Risks -- 9. Brand Audit …

application of the endorsed branding strategy in terms of favorable consumer behaviour across nations. Moreover, she reveals …

Die Markenidentität als gestaltbares Führungs- und Managementkonzept auf der einen Seite und das Markenimage als … Autor ein modifiziertes Modell. Der Inhalt - Definition von Marke, Markenimage und Markenidentität - Prozess der …

Chapter 1. An Introduction to Personal Branding -- Chapter 2. What is a Personal Brand? -- Chapter 3. Discovering Your … concept of personal branding as it is applicable to individuals throughout all stages of career development as well as across … the theory and practice behind personal branding to accomplish this synergism. The consequence of the digital age is …

durch Brain Branding. Sie existieren als Brain Script im Gehirn, sind also an neuronale Prozesse gekoppelt. In der vierten …