Part I: Fundamentals of Commodity Marketing -- Commodity Marketing: An Introduction into Key Concepts and Processes … Marketing -- Part II: Commodity Marketing Strategies and Tools -- Commodity Pricing: Fast, Simple, Intelligent -- Price … around Willingness-to-Pay Ranges -- Price Knowledge and Price Expectations: Their Role for Customer Relationship Marketing of …

practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing … participants from over 30 countries all over the world. Contents Going Beyond: Persuading the Consumer with New Advertising Formats …, instructors, and students in the fields of advertising, communication, marketing and media management, as well as practitioners in …

people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into … perspectives to study consumer topics in an innovative way. Although a growing number of marketing researchers, either implicitly … their lifespan and the life course paradigm, and providing implications for research, public policy, and marketing practice …

Hypothesen zur Marktforschung Datenbeschaffung Präferenzen und Kaufverhalten Wettbewerbsposition des Unternehmens Technische …

Hochschule Niederrhein. Ihre Tätigkeitsschwerpunkte liegen im Bereich Marktforschung, Marketing-Controlling und Marketing … Überblick, welche Möglichkeiten und Grenzen die junge Disziplin des Marketing Analytics mit sich bringt. Perspektiven … des Marketing Analytics sowie eine wichtige Grundlagenlektüre. Der Inhalt • Perspektiven • Technologien • Anwendungsfelder …

to be able to structure marketing strategies according to the movements in the market. …

For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World … of Marketing: An Abstract. … Congress celebrates the history of marketing while also exploring its future. This includes research on possible new theory …

offer collaborative consumption opportunities. Featuring contributions presented at the 2020 Academy of Marketing Science … Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the … science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy …