This book explores the challenges and opportunities presented by the formulation of a global code of conduct for transnational corporations. It assesses the current state of research on global regulations intended to enhance the social responsibility of transnational corporations, and provides a...

Chapter 1. Introduction -- Chapter 2. Philosophical questions and aspects pertaining to businesses relationships -- Chapter 3. Business relationships between Businesses and Businesses and Customer -- Chapter 4. Business relationships between Government (through their intervention) and Businesses...

This book examines the impact of multinational enterprises (MNEs) on local economies, and presents selected case studies of MNEs operating in low income countries. By balancing external social and environmental costs against its corresponding benefits, the book demonstrates that MNEs can have a...

Looking Beyond the Frontiers of Conventional International Business Research: Exploring Opportunities and Making a (Small, But Real) Difference -- Part I: Enriching International Business Research Agenda -- The Full Canvas: Exploring the Bright and Dark Sides of International Business Strategy...

1. Traditional and Contemporary Notions of Marketing Communications -- 2. Power Shift: Analyzing the Changing Role of Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4. Communicating Corporate Social Responsibility Initiatives: A...

Chapter 1 - Introduction -- Chapter 2 – MacIntyre’s virtue-practice-institution framework -- Chapter 3 – Business within capitalism and MacIntyre -- Chapter 4 – Alternative forms of enterprise and MacIntyre’s framework -- Chapter 5 – Defining Social Enterprise -- Chapter 6 –...

Organisational culture and gender stereotypes in technology industry; a comparative study of the AMD and Nvidia -- Introduction- Understandings of organisational culture -- Approaches and models to study organisational culture.-Exploring organisational culture -- Significance of gender-diverse...

Chapter 1: Introduction -- Chapter 2: Circular Economy research: From theory to practice -- Chapter 3: Conceptualization of Circular Economy 3.0: synthesizing the 10Rs hierarchy of value retention options -- Chapter 4: Working with new conceptualization of Circular Economy 3.0 -- Chapter 5: The...

Chapter 1: Promoting Environmentally Friendly Behaviours in Emerging Markets: An Urgent Need (Nguyen) -- Chapter 2: The Green Consumers in Emerging Markets: Who are They? (Yadav) -- Chapter 3: Green Food Consumption in China (Dang) -- Chapter 4: Key Determinants of Green Purchase Behaviour in...