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Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
Semerádová, Tereza (ed.); Weinlich, Petr (ed.) - 2022
1. The Broad and Narrow Definition of E-Commerce -- 2. Evaluative Framework for Digital Competitiveness -- 3. Website-Centric Shoping Experience -- 4. Socially Responsible Online Marketing- 5. Algorithms – the New Leaders of the Advertising Market -- 6. The Credibility of Online...
Persistent link: https://www.econbiz.de/10012814777
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Advances in Digital Marketing and eCommerce : Third International Conference, 2022
Martínez-López, Francisco J. (ed.); Martinez, Luis F. (ed.) - Digital Marketing & eCommerce Conference <3., 2022, … - 2022
This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social...
Persistent link: https://www.econbiz.de/10013256202
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Omni-personal Luxury : How to Transform your Luxury Business for the Digital Age
Schmitt, Rebecca; Rossi, Arnaud; Bensoussan, Albert - 2022
1: Introduction: the future of luxury -- 2: The industry is special -- 3: Cautious Steps towards Digital -- 4: Customer Centricity is Key -- 5: Digital Transformation of the Omni-personal Customer Journey -- 6: How To Go Omni-personal -- 7: Conclusion: Embark on Your Journey to the Omni-personal...
Persistent link: https://www.econbiz.de/10012814657
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Enabling the Internet of Value : How Blockchain Connects Global Businesses
Vadgama, Nikhil (ed.); Xu, Jiahua (ed.); Tasca, Paolo (ed.) - 2022
Part I: Defining the Internet of Value 1 -- Chapter 1. Defining the Internet of Value -- Part II: How DLT will evolve in … of Stake and Structural Alternatives. Part III: The Internet of Value and Financial Services 31 -- Chapter 4. The New … Internet of Value Financial Ecosystem 33 -- Chapter 5. From banks to DeFi: the evolution of the lending market 48 -- Chapter 6 …
Persistent link: https://www.econbiz.de/10012814743
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Measuring the Impact of Online Media on Consumers, Businesses and Society
Starosta, Kejo - 2022
Part I. State Of The Field -- Approaching Media Influence And Its Mechanisms -- Connections And Relationships In Europe And Worldwide And Their Impact -- Part Ii. Research On Online Media And The Impact On Consumers, Businesses And Society -- Methodology And Research Design -- Case Studies On...
Persistent link: https://www.econbiz.de/10013040835
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Regulating Digital Markets : The European Approach
Manganelli, Antonio; Nicita, Antonio - 2022
1 Introduction: digital transformation, big techs, and public policies -- 2 New economy(ies), new economics and new ‘digital’ rights -- 3 Big Techs, Market Power and Public Policies -- 4 Big techs and on-line information system -- 5 Private power and public policies: between antitrust and...
Persistent link: https://www.econbiz.de/10013040862
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E-Business kompakt : Grundlagen elektronischer Geschäftsprozesse in der Digitalen Wirtschaft mit über 70 Fallbeispielen
Kollmann, Tobias - 2019
Mit dem Buch „E-Business kompakt“ von Tobias Kollmann kann sich der Leser zielorientiert mit den zentralen Aspekten des E-Business aus den Bereichen E-Procurement, E-Shop, E-Marketplace, E-Community und E-Company und damit der gesamten Digitalen Wirtschaft befassen. Er bietet damit über...
Persistent link: https://www.econbiz.de/10012402434
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Verantwortungsvolle KI im E-Commerce : eine kurze Einführung in Verfahren der Künstlichen Intelligenz in der Webshop-Personalisierung
Bernhard, Michael; Mühling, Thorsten - 2020
Was bedeutet KI? -- Grundlagen der Künstlichen Intelligenz -- Was sind selbstlernende Algorithmen? -- KI-Methoden für die Personalisierung -- Welche Daten braucht Personalisierung? -- Persönlichkeitsrechte und Personalisierung -- Usertracking im Webshop -- Produktdaten, die Quelle des Wissens...
Persistent link: https://www.econbiz.de/10012402972
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Handbuch digitale Wirtschaft
Kollmann, Tobias (ed.) - 2020
Themen Internet, E‐Business und E‐Commerce. Für sein besonderes Lehr- und Förderkonzept in diesen Bereichen erhielt er beim … er zudem zu den Pionieren der deutschen Internet‐Gründerszene und der elektronischen Marktplätze. Brandwatch zählt @Prof …
Persistent link: https://www.econbiz.de/10012403331
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The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business
Bucur-Teodorescu, Ioana - 2021 - 1st ed. 2021.
-business and digital consumer in terms of moral values and emotional intelligence. The Internet has positive effects on consumers … models related to the internet, the values promoted in the digital era. …
Persistent link: https://www.econbiz.de/10012440020