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Marketing Effectiveness and Accountability in SMEs : A Multimethodological Approach

Smith, Trevor A. - 2022

1. Introduction to Marketing Effectiveness and the SMEs -- 2. Marketing Effectiveness and Accountability with Implications and Applications for SMEs -- 3. Knowledge and Marketing Effectiveness with Implications and Applications for SMEs -- 4. A Qualitative Inquiry into Marketing Effectiveness of...

Persistent link: https://www.econbiz.de/10013386128

Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World

Adeola, Ogechi (ed.); Hinson, Robert (ed.); … - 2022

Green Innovation Themes for Brand Development in Emerging Markets -- 12. Marketing Communications: Embedding Sustainability … times. Joel Edmund Nettey, World President & Chairman, International Advertising Association “This well-organised book on …

Persistent link: https://www.econbiz.de/10013203503

Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives

Adeola, Ogechi (ed.); Katuse, Paul (ed.); … - 2022

Part 1: Public Sector Marketing Communications and Brand Management -- Chapter 1: Introduction to Public Sector Marketing Communications in Africa -- Chapter 2: Public Sector Branding in Africa: Some Reflections -- Chapter 3: Marketing Communications Strategies for Public Transport Organisations...

Persistent link: https://www.econbiz.de/10013392534

Influencer Marketing for Brands : What YouTube and Instagram Can Teach You About the Future of Digital Advertising

Levin, Aron - 2020 - 1st ed. 2020

advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals …

Persistent link: https://www.econbiz.de/10012398982

Content gekonnt : Strategie, Organisation, Umsetzung, ROI-Messung und Fallbeispiele aus der Praxis

Wesselmann, Matthias (ed.) - 2020

Wie Content Marketing gesehen wird – von Kunden und im Unternehmen -- Welche Voraussetzungen Content Marketing braucht -- Wie Content Marketing die Konsumenten erreicht -- Wie Content Marketing entsteht – in B2C und B2B -- Welche Content-Marketing-Formate existieren -- Welche...

Persistent link: https://www.econbiz.de/10012402841

Retargeting und die Rolle des Online-Shopping-Momentums : Theoretische Fundierung und empirische Analyse

Kes, Isabelle - 2020 - 1st ed. 2020.

verhaltensbasierter Werbung zu leisten sowie offene Fragen der Praxis zur Wirkung von Retargeting zu beantworten. Basierend auf drei …

Persistent link: https://www.econbiz.de/10012403307

Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives

Adeola, Ogechi (ed.); Hinson, Robert (ed.); … - 2022

1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing in Emerging Economies: The Case of ASEAN -- 3. Nation Branding as a Strategic Approach for Emerging Economies: The Case of UAE -- 4. Bank Brand Avoidance - Perspectives from...

Persistent link: https://www.econbiz.de/10013192340

The Attention Economy and How Media Works : Simple Truths for Marketers

Nelson-Field, Karen - 2020 - 1st ed. 2020.

1. State of Play -- 2. Recipe for Good Media Research -- 3. How Advertising Works (So Far) -- 4. The Evolution of Media … the advertising chaos that colours our rapidly changing media environment. Rather than simply herald disruption, Karen … advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media …

Persistent link: https://www.econbiz.de/10012399188

Ökonomie der Werbung : Grundlagen - Wirkungsweise - Geschäftsmodelle

Nöcker, Ralf - 2021 - 3. Auflage

Der Werbemarkt heute -- Ökonomische Theorie und Werbung -- Der ökonomische Nutzen der Werbung -- Geschäftsmodelle von … Agenturen -- Zukunft der Werbung und der Agenturen. …Ralf Nöcker beleuchtet in diesem Buch Werbung und Agenturen erstmals aus ökonomischer Perspektive und widmet sich dabei …

Persistent link: https://www.econbiz.de/10012627277

Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022

Martínez-López, Francisco J. (ed.); … - International Conference on Research on National Brand … - 2022

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion,...

Persistent link: https://www.econbiz.de/10013203512