Chapter 1: The socio-economic impact of cultural heritage: setting the scene -- Part 1: From cultural heritage to local development: the role of tourism -- Chapter 2: Cultural heritage, tourism and economic development in the existing literature and beyond -- Chapter 3: From cultural heritage to...

Chapter 1: Introduction -- Part 1: A General Valuation Approach -- Chapter 2: The Valuation of Intangible Assets: An Introduction -- Chapter 3: Digital Scalability and Growth Options -- Part II - Technology -- Chapter 4: The Valuation of Know-How -- Chapter 5: Patent Valuation -- Chapter 6: The...

Chapter 1: Introduction -- Part 1: A General Valuation Approach -- Chapter 2: The valuation of intangible assets: an introduction -- Chapter 3: Digital scalability and Growth Options -- Part II - Technology -- Chapter 4: The valuation of know-how -- Chapter 5: Patent valuation -- Chapter 6: The...

Introduction -- Chapter 1. Diversity and country performance -- Chapter 2. Regional opportunities in southern Europe -- Chapter 3. Landscape and Heritage in southern Europe -- Chapter 4. Analytical tools from a socioeconomic point of view -- Chapter 5. Mapping Behavioral patterns -- Chapter 6....

Part I. Economic, cultural and social identity -- Chapter 1. Introduction. Music, from intangible cultural heritage to the music industry -- Chapter 2. The impact of the music industry in Europe and the business models involved in its value chain -- Chapter 3. The role of public policies in...

Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach. Instead, the author argues for the relationship marketing...

1. Ambidextrous Intellectual Capital (AIC): A Measuring framework -- 2. Educational Context of Intellectual Capital: An Exploratory Four-Factor Study -- 3. The Role of Intellectual Capital as a Determinant of Firm Value -- 4. Intellectual Capital and Firm Internationalization -- 5. Relational...