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Digital Business in Africa : Social Media and Related Technologies
Adeola, Ogechi (ed.); Edeh, Jude Ndubuisi (ed.);  … - 2022
-Based Entrepreneurs in the Vhembe District of Limpopo Province, South Africa -- 4. Influence of Facebook Usage on Organisational … media marketing, and the influence of Facebook usage. Second, it covers issues related to emerging technologies with a focus …
Persistent link: https://www.econbiz.de/10013270864
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User-Oriented Appropriateness : A Theoretical Model of Written Text on Facebook for Improved PR Communication
Gust, Benjamin - 2020 - 1st ed. 2020.
Public Relations is fundamentally concerned with communication –– but social networking sites such as Facebook have …
Persistent link: https://www.econbiz.de/10012399383
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Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities
Ozuem, Wilson; Willis, Michelle - 2022
Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online brand communities -- Chapter 6: Brand and customer loyalty...
Persistent link: https://www.econbiz.de/10013167257
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Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence
Anning-Dorson, Thomas (ed.); Hinson, Robert (ed.);  … - 2022
1. Traditional and Contemporary Notions of Marketing Communications -- 2. Power Shift: Analyzing the Changing Role of Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4. Communicating Corporate Social Responsibility Initiatives: A...
Persistent link: https://www.econbiz.de/10012814697
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
Adeola, Ogechi (ed.); Hinson, Robert (ed.);  … - 2022
1. Marketing Communications and Brand Development in A Changing World – Introduction, Issues and Perspectives -- 2. SMEs Adoption of Artificial Intelligence-Chatbots for Marketing Communication: A Conceptual Framework for an Emerging Economy -- 3. Integration of Augmented Reality (AR) and...
Persistent link: https://www.econbiz.de/10013203503
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Die neue Macht der Konsumenten
Rommerskirchen, Jan (ed.) - 2020
Die Macht der Konsumenten - die Beschreibung einer Veränderung -- Das Phänomen aus ökonomischer Sicht -- Das Phänomen aus soziologischer Sicht -- Das Phänomen aus psychologischer Sicht -- Das Phänomen aus philosophischer Sicht,.
Persistent link: https://www.econbiz.de/10012402826
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Behind the Cloud : A Theory of the Private Without Secrecy
Seele, Peter; Zapf, Chr. Lucas - 2022
Introduction: The reverse side of the cloud -- Part 1: The secret private - introduction and derivation -- "Privacy is dead": How could it come to this?- Part 2: Symptoms of the structural change of the private -- Symptoms of an immanent digital omniscience -- Part 3: Theory of the structural...
Persistent link: https://www.econbiz.de/10013040824
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Praxishandbuch Social Media Recruiting : Experten Know-How, Praxistipps, Rechtshinweise
Dannhäuser, Ralph (ed.) - 2020 - 4., überarbeitete und erweiterte Auflage
Zero to Hero! -- Wie Sie Facebook richtig verankern. Karriere-Blog als Element im Social-Media-Mix -- Warum Sie auf Twitter … Recherche und Gewinnung von Mitarbeitern über XING, Facebook & Co..-Die dunkle Seite: Angriffe gegen die Arbeitgebermarke und … • Recruiting-Videos, Instagram, Twitter & Co. • Employer Branding mit Facebook und Karriere-Blogs • Social Media Recruiting in der …
Persistent link: https://www.econbiz.de/10012403196
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Social Media Management : Using Social Media as a Business Instrument
Looy, Amy van - 2022 - 2nd ed. 2022.
1. Introduction -- 2. Definitions, Social Media Types, and Tools -- 3. Social Media Strategy and Return on Investment -- 4. Online Advertising and Viral Campaigns -- 5. Social Customer Relationship Management -- 6. Search Engine Optimization -- 7. Sentiment Analysis and Opinion Mining (Business...
Persistent link: https://www.econbiz.de/10013192362
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Concepts of Quality Connected to Social Media and Emotions
Vlad, Denisa Elena - 2020 - 1st ed. 2020.
Quality of Products and Services -- The Influence of Social Media on the Consumers‘ Expectations -- Importance of Information in Social Media -- Influence of Emotional Attachment on the Relationship With the Brand -- Post-truth and Fake News and How They Relate to Human Emotions -- Consumer...
Persistent link: https://www.econbiz.de/10012399132