to be able to structure marketing strategies according to the movements in the market. …

, marketing, consumer behavior, social sciences, and public health promotion Food business operators and policy makers responsible … for nutrition-related public policy About the Author Florentine Frentz did her dissertation at the Chair of Marketing and …

Zielgruppen Lehrende, Studierende und Wissenschaftler der Betriebswirtschaftslehre, insbesondere in den Bereichen Marketing …, Digital Marketing, Customer Relationship Management und E-Commerce Fach- und Führungskräfte im Bereich Marketing, Digital … Marketing, Kundenbindung, Customer Relationship Management und E-Commerce Die Autorin Nach Abschluss ihres Masterstudiums E …

1. Marketing Communications and Brand Development in A Changing World – Introduction, Issues and Perspectives -- 2 …. SMEs Adoption of Artificial Intelligence-Chatbots for Marketing Communication: A Conceptual Framework for an Emerging … Economy -- 3. Integration of Augmented Reality (AR) and Virtual Reality (VR) as Marketing Communications Channels in the …

-- 6. Applications to Production and Inventory -- 7. Applications to Marketing -- 8. The Maximum Principle: Discrete Time … applies optimal control theory to the functional areas of management including finance, production and marketing, as well as …

, applied financial economics, applied international economics, applied agricultural economics, applied marketing and applied …