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Environmental Sustainability in Emerging Markets : Consumer, Organisation and Policy Perspectives

Nguyen, Ninh (ed.); Nguyen, Hoang Viet (ed.); … - 2022

Chapter 1: Promoting Environmentally Friendly Behaviours in Emerging Markets: An Urgent Need (Nguyen) -- Chapter 2: The Green Consumers in Emerging Markets: Who are They? (Yadav) -- Chapter 3: Green Food Consumption in China (Dang) -- Chapter 4: Key Determinants of Green Purchase Behaviour in...

Persistent link: https://www.econbiz.de/10013202333

Responsible Management in Emerging Markets : A Multisectoral Focus

Adae, Eric Kwame (ed.); Kosiba, John Paul Basewe (ed.); … - 2021 - 1st ed. 2021.

Chapter 1: An Introduction to Responsible Management: A Corporate Social Responsibility (CSR), Green Marketing and Sustainability Management Perspective.-Part One: Corporate Social Responsibility -- Chapter 2: Benefits of Promoting Micro-Level Corporate Social Responsibility for Emerging...

Persistent link: https://www.econbiz.de/10012655227

Grüne Marketing-Kommunikation : Green Communication im Marketing-Mix nachhaltigkeitsorientierter Unternehmen

Bauer, Matthias Johannes; Sobolewski, Sarah - 2022

Das Buch beschäftigt sich mit der Leitfrage, welchen Einfluss Nachhaltigkeit im Rahmen des Green Marketings auf die Kommunikationspolitik von Unternehmen hat. Es wird erläutert, wie die grüne in die klassische Marketing-Kommunikation integriert werden kann und wie Unternehmen konkret ihre...

Persistent link: https://www.econbiz.de/10013349729

Grüne Markenführung : Grundlagen, Erfolgsfaktoren und Instrumente für ein nachhaltiges Brand- und Innovationsmanagement

Errichiello, Oliver Carlo; Zschiesche, Arnd - 2021 - 2., überarbeitete Auflage

Grüner Konsum -- Geschichte der Ökobranche und die wirtschaftliche Bedeutung der Ökobranche heute -- Die berühmten Lohas – Eine fulminante Marketingidee -- Gibt es grüne Trends? -- Die Marke als soziales Bündnissystem -- Die Marke aus juristischer, ökonomischer und soziologischer Sicht...

Persistent link: https://www.econbiz.de/10012585256

Green Marketing and Management in Emerging Markets : The Crucial Role of People Management in Successful Implementation

Hinson, Robert (ed.); Adeola, Ogechi (ed.); … - 2021 - 1st ed. 2021.

Chapter 1: Green Business Practices in Emerging Economies, Ayentimi, D.T., Nyarkoh, B. J, and Kuuyelleh, E. N. University of Tasmani -- Chapter 2: Green Business Practices in Emerging Economies, Ayentimi, D.T., Nyarkoh, B. J, and Kuuyelleh, E. N., University of Tasmania, Australia -- Chapter 3:...

Persistent link: https://www.econbiz.de/10012627292

Green marketing in emerging markets : strategic and operational perspectives

Nyamwena-Mukonza, Chipo (ed.); Hinson, Robert (ed.); … - 2021 - 1st ed. 2021.

Chapter 1: Green Business Practices in Emerging Economies -- Chapter 2: Green Marketing: A Conceptual Overview -- Chapter 3: Green Product Management -- Chapter 4: Green Integrated Marketing Communications -- Chapter 5: Green Branding -- Chapter 6: Greenwashing -- Chapter 7: Planning in Green...

Persistent link: https://www.econbiz.de/10012615752

The Mind of a Leader : A Christian Perspective of the Thoughts, Mental Models, and Perceptions That Shape Leadership Behavior

Winston, Bruce E. (ed.) - 2022

Three addresses ethics, service, and character through the theoretical lenses of participative leadership, inclusivity …: Opportunities and Challenges as well as Ethics: The Old Testament, The New Testament, and Contemporary Application. He is the author …

Persistent link: https://www.econbiz.de/10013341718

Regulating Digital Markets : The European Approach

Manganelli, Antonio; Nicita, Antonio - 2022

1 Introduction: digital transformation, big techs, and public policies -- 2 New economy(ies), new economics and new ‘digital’ rights -- 3 Big Techs, Market Power and Public Policies -- 4 Big techs and on-line information system -- 5 Private power and public policies: between antitrust and...

Persistent link: https://www.econbiz.de/10013040862

Consumer Credit in Europe : Macro- and Microeconomic Perspectives

Lissowska, Maria - 2021 - 1st ed. 2021.

households. It underlines the role of consumerism and digitalisation, in the framework of legislation. It covers two major turns …

Persistent link: https://www.econbiz.de/10012692190

Life insurance in Europe : risk analysis and market challenges

Borda, Marta (ed.); Grima, Simon (ed.); Kwiecień, Ilona (ed.) - 2020

Part I - Market Picture and Development Challenges -- European Life Insurance Market – Analysis of Current Situation and Development Prospects -- Social Determinants of Life Insurance in the European Union -- The Challenges Faced by Life Insurance Companies in the Baltic States -- The Turkish...

Persistent link: https://www.econbiz.de/10012399824