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Chapter 1: Promoting Environmentally Friendly Behaviours in Emerging Markets: An Urgent Need (Nguyen) -- Chapter 2: The Green Consumers in Emerging Markets: Who are They? (Yadav) -- Chapter 3: Green Food Consumption in China (Dang) -- Chapter 4: Key Determinants of Green Purchase Behaviour in...
Persistent link: https://www.econbiz.de/10013202333
Chapter 1: An Introduction to Responsible Management: A Corporate Social Responsibility (CSR), Green Marketing and Sustainability Management Perspective.-Part One: Corporate Social Responsibility -- Chapter 2: Benefits of Promoting Micro-Level Corporate Social Responsibility for Emerging...
Persistent link: https://www.econbiz.de/10012655227
Das Buch beschäftigt sich mit der Leitfrage, welchen Einfluss Nachhaltigkeit im Rahmen des Green Marketings auf die Kommunikationspolitik von Unternehmen hat. Es wird erläutert, wie die grüne in die klassische Marketing-Kommunikation integriert werden kann und wie Unternehmen konkret ihre...
Persistent link: https://www.econbiz.de/10013349729
Grüner Konsum -- Geschichte der Ökobranche und die wirtschaftliche Bedeutung der Ökobranche heute -- Die berühmten Lohas – Eine fulminante Marketingidee -- Gibt es grüne Trends? -- Die Marke als soziales Bündnissystem -- Die Marke aus juristischer, ökonomischer und soziologischer Sicht...
Persistent link: https://www.econbiz.de/10012585256
Chapter 1: Green Business Practices in Emerging Economies, Ayentimi, D.T., Nyarkoh, B. J, and Kuuyelleh, E. N. University of Tasmani -- Chapter 2: Green Business Practices in Emerging Economies, Ayentimi, D.T., Nyarkoh, B. J, and Kuuyelleh, E. N., University of Tasmania, Australia -- Chapter 3:...
Persistent link: https://www.econbiz.de/10012627292
Chapter 1: Green Business Practices in Emerging Economies -- Chapter 2: Green Marketing: A Conceptual Overview -- Chapter 3: Green Product Management -- Chapter 4: Green Integrated Marketing Communications -- Chapter 5: Green Branding -- Chapter 6: Greenwashing -- Chapter 7: Planning in Green...
Persistent link: https://www.econbiz.de/10012615752
Three addresses ethics, service, and character through the theoretical lenses of participative leadership, inclusivity …: Opportunities and Challenges as well as Ethics: The Old Testament, The New Testament, and Contemporary Application. He is the author …
Persistent link: https://www.econbiz.de/10013341718
1 Introduction: digital transformation, big techs, and public policies -- 2 New economy(ies), new economics and new ‘digital’ rights -- 3 Big Techs, Market Power and Public Policies -- 4 Big techs and on-line information system -- 5 Private power and public policies: between antitrust and...
Persistent link: https://www.econbiz.de/10013040862
households. It underlines the role of consumerism and digitalisation, in the framework of legislation. It covers two major turns …
Persistent link: https://www.econbiz.de/10012692190
Part I - Market Picture and Development Challenges -- European Life Insurance Market – Analysis of Current Situation and Development Prospects -- Social Determinants of Life Insurance in the European Union -- The Challenges Faced by Life Insurance Companies in the Baltic States -- The Turkish...
Persistent link: https://www.econbiz.de/10012399824