Management (KMSG) and a lecturer of Marketing at the University of St. Gallen, Switzerland. He works with leading Swiss and … Journal of Brand Management. Tim Oliver Brexendorf is Professor of Marketing and Director of the Henkel Center for Consumer …-Editor-in-Chief of the Journal of Brand Management. Shaun M. Powell is Senior Lecturer in Marketing in the Faculty of Business at the …

makes a unique contribution to research and an essential read for marketing students and scholars …

the innovations in management and marketing that have emerged from it. Invaluable for scholars, industry figures, and …

Sustainable Luxury (Katie Baker Jones) -- Chapter 3. The Marketing of Sustainability and CSR Initiatives by Luxury Brands …

most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made … clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are …