the innovations in management and marketing that have emerged from it. Invaluable for scholars, industry figures, and …

-- Part III: Augmented and Virtual Reality in Business, Marketing and Storytelling -- Part IV: Augmented and Virtual Reality …

renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or … online marketing the key to success? Answers to these and many other questions can be found in this volume, which gathers … combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for …