and how the importance of Asian market leaders is deeply embedded in it. It offers international management students and … multinational landscape in Asia, the management challenges, and the future implications for traditional western companies seeking to … retain their market share. Chapters on corporate entrepreneurship, human resource management and intercultural competence …

. In particular the book discusses good and best practices for diversity management and analyzes possible links between CSR …

corporate reputation Executives and managers interested in the successful management of corporate brands About the Author Dr …

-- Chapter 4 Stakeholders' Management -- Chapter 5 Risk Management -- Chapter 6 Instead of Conclusion …

This book challenges the traditional models of modern economy, business education and management, which are devoted to … Management, Fordham University and Research Fellow, Harvard University …Strategies and the Momentum of Technological Change -- Strategies today: The Fiction of Rational Management -- The …

This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on … our understanding of corporate brand characteristics and corporate brand management to date. A wide range of topics are … covered, including franchise brand management, co-creation of corporate brands, alliance brands, the role of internal branding …