This book examines the capabilities organizations need in order to meet the dual mandate of current and future performance. It develops a theoretical framework for dual organizing, which emphasizes the escalation of both explore and exploit ventures simultaneously in order to sustain a...

Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these...