This compendium introduces game theory and gamification to a number of different domains and describes their professional application in information systems. It explains how playful functions can be implemented in various contexts and highlights a range of concrete scenarios planned and...

"This powerful, practical and highly relevant book is a must read for both communication scholars and practitioners." - Donald K. Wright, College of Communication, Boston University, USA "This book provides a compelling case that effective communication for an organization is as much about the...