This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously … the authors in both Europe and North America. It has never been easier to produce great marketing content and sales … collateral. And yet, 90% of the content that marketing produces is NEVER used by sales. Why not? Because it’s not relevant to the …

Building on 78 face-to-face interviews with managers from the marketing-sales-finance triangle (MSF-triangle), Dirk … degree under the supervision of Harley Krohmer, Chair of the Marketing Department, University of Bern, Switzerland. He now …Even though marketing, sales, and finance topics are interrelated, little is known about how the departments concerned …