This is the first book to explain the expansion of multinational enterprises (MNEs) into a transition economy from a technology accumulation perspective. The author provides a theoretical alternative to accepted wisdom regarding technology transfer, and discusses the policy implications of this...

This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry...

Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. The book focuses upon the ability to do business in international markets, examining the significance of leadership, building consumer value...

The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain...

Part 1: Manufacturing -- 1. Indian Small Manufacturing Firms: Achieving Competitive Advantage -- Part 2: Marketing -- 2. Should The Devil Wear Prada? Analyzing Consumers’ Responses to Luxury Branding -- 3. The Influence of Culture on Leader-Member Exchange and Job Satisfaction of Subordinates:...

Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more...

This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines....

Economic globalisation and technological change are the two issues that concerned people in the past, concern them today and will concern them in the future - all over the world, poor or rich. Traditionally, questions about allocative effects are asked: What are the labour market implications?...

This book systematizes the concepts of business relationships and network embeddedness, taking a new approach to internationalization, relevant for the global economy. It reflects the growing importance of network internationalization theory and explores the impact of embeddedness in domestic...

Multi-stakeholder partnering has become the 'new mantra' of decision-makers in business, government and civil society. Yet our understanding of what drives success and failure in these institutions remains incomplete. The book introduces a production theory which describes how the relationship...