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social media marketing innovation, sustainable marketing, customer satisfaction strategies, customer relationship management … innovation. This proceedings volume shares their recent contributions to the field and showcases their exchange of insights on … strategic issues in the science of innovation marketing …
Persistent link: https://www.econbiz.de/10012398338
innovation. This proceedings volume compiles their contributions to the field, highlighting the exchange of insights on strategic … issues in the science of innovation marketing … Destination Branding -- Tourism Innovation: Theoretical and Empirical Review -- The Communication Role of the ‘Imagined …
Persistent link: https://www.econbiz.de/10012585228