1. Global Value Chains and International Business Research: Perspectives from Switzerland; Sarbani Bublu Thakur-Weigold -- 2. Social Commerce Optimization: An Integrated Framework for Consumer Behavior in Social Media; Saidat A. Sanni, Brian Leemoon, Anshu Saxena Arora, and Jennifer J. Edmonds --...

Überblick über das Lead-Markt-Konzept -- Überblick über das Lead-Markt-Konzept -- Lead-Märkte erkennen -- Was sind Lead-Märkte? -- Lead-Märkte erklären -- Warum werden Länder zu Lead-Märkten? -- Lead-Märkte nutzen -- Die Lead-Markt-Strategie in der Produktentwicklung -- Die...

This book reveals how open innovation utilizes the developing circle of business models to establish new ones that define a unique link between technology and markets, focusing on how to develop and maintain successful business models. It draws readers into the philosophy and economic effects of...

Preface -- Part I Decision Making -- 1 Quality Culture Selection for New Product Development (NPD) Organizations using Hierarchal Decision Modeling (HDM) -- 2 Call Tracking Technology Selection Model -- 3 Location Selection of Fabless Firms -- Part II Technology Evaluation -- 4 FCC Regulation of...

Firms without research and development (R&D) have frequently been neglected by mainstream innovation research. The small number of existing studies provides only fragmented and sometimes even contradictory findings, because they assume that non-R&D-performing firms show a “typical”,...

Preface -- 1 Communication -- 2 Project Selection -- 3 Design Structure Matrix -- 4 Project Management Criteria -- 5 Technology Road Mapping for Medical Imaging -- 6 Technology Roadmap: The 'Complete EHR' Toward Higher Quality Patient care -- 7 Technology Roadmap for Automotive Flexible Display...

Carsten-Constantin Soeldner’s investigation enables embedded systems firms to understand how they can open their systems to gain access to the ideas and solutions of external users and developers. Similar to smartphones with their large number of apps, firms are now beginning to open their...

Biotechnology is considered as a key technology of the 21st century with the potential to offer technological solutions for global health and resource-based problems. Oliver Uecke analyses how early stages of the innovation process in biotechnology can be effectively managed, with the aim to...

Wissen, Technologie und Wissenstransfer -- Informationsverarbeitung und Informationspathologien -- Innovationsmanagement und Wissenstransfer -- Kooperation in Forschung und Entwicklung -- Operationalisierung von Wissensarten -- Fallstudien zum Wissenstransfer in der Innovationszusammenarbeit --...