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Gestaltung von Verschmelzungsprodukten : eine Analyse am Beispiel der Digitalen Konvergenz und Wearable Electronics

Waldschmidt, Vera - 2011 - 1. Aufl.

Vera Waldschmidt analysiert am Beispiel digitaler Konvergenzprodukte und 'Wearable Electronics', welche Faktoren die akzeptanzrelevanten kognitiven Vorgänge bei der Wahrnehmung von Verschmelzungsprodukten beeinflussen und wie diese gestaltet werden sollten, damit Konsumenten den hybriden...

Persistent link: https://www.econbiz.de/10013517214

The Silver Market Phenomenon : Business Opportunities in an Era of Demographic Change

Kohlbacher, Florian (contributor); … - 2008

. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation …

Persistent link: https://www.econbiz.de/10013521033

Markterfolg radikaler Innovationen : Determinanten des Akzeptanzverhaltens

Regier, Stefanie (contributor) - 2007

Für viele Unternehmen ist die Innovationsfähigkeit ein kritischer Erfolgsfaktor. Dennoch scheitern zahlreiche …

Persistent link: https://www.econbiz.de/10013516718

The Right Sensory Mix : Targeting Consumer Product Development Scientifically

Derval, Diana - 2010

-- Increasing the Innovation Hit Rate … product • Fine-tune their positioning and product range for every local market • Systematically increase their innovation hit …

Persistent link: https://www.econbiz.de/10013522860

Eco-Innovations in Emerging Markets : Analyzing Consumer Behaviour and Adaptability

Reyes-Mercado, Pável - 2016

Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an …

Persistent link: https://www.econbiz.de/10012397636

An Integrative Approach to Innovation Management : Patterns of Companies’ Innovation Orientation and Customer Responses to Product Program Innovativeness

Zacharias, Nicolas - 2011

Despite the critical role that managers ascribe to innovation, the high failure rates of newly introduced products … his empirical analyses with data from B2B companies, he identifies four different types of innovation orientation and …

Persistent link: https://www.econbiz.de/10014015446

Resistenz gegenüber Innovationen

Haber, Tobias E. - 2008

Innovationen sind für die Wirtschaft von unumstritten hoher Bedeutung. So investieren deutsche Unternehmen jährlich über 100 Milliarden Euro in die Entwicklung neuer Produkte. Durch die Resistenz von Konsumenten gegenüber Innovationen scheitern diese jedoch häufig am Markt. Tobias E. Haber...

Persistent link: https://www.econbiz.de/10013517455

Advances in National Brand and Private Label Marketing : Fourth International Conference, 2017

Martínez-López, Francisco J. (ed.); … - 2017

This volume presents the proceedings of the 2017 International Conference on National Brand & Private Label Marketing - a collection of original, rigorous and highly relevant contributions. The 2017 NB&PL marketing conference offers a unique academic forum where researchers present and discuss...

Persistent link: https://www.econbiz.de/10012398339

Advances in National Brand and Private Label Marketing : Second International Conference, 2015

Martínez-López, Francisco J. (ed.); … - 2015

This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand...

Persistent link: https://www.econbiz.de/10014020144

Advances in National Brand and Private Label Marketing : Third International Conference, 2016

Martínez-López, Francisco J. (ed.); … - 2016

This volume presents the proceedings of the 2016 International Conference on National Brand & Private Label Marketing (NB&PL Marketing) in a collection of thought-provoking, in-depth and highly relevant contributions. The 2016 NB&PL Marketing provided a unique academic forum to present and...

Persistent link: https://www.econbiz.de/10014020362