Überblick und Zielsetzung -- Grundlagen -- Analyse und Evaluierung -- Performance Measurement in Supply Chains -- Evaluierung existierender Konzepte -- Konzept und Fallstudie -- Konzept der Supply Chain Balanced Seorecard -- Fallstudie -- Schlussbetrachtung.

The significance of managing end-to-end supply chains from one hand has been the subject of discussion for over ten years. Regina M. Neubauer provides an answer on how such a scenario might work by studying small- and medium-sized enterprises in the European logistics industry based on her...

Customer segments form multi-level hierarchical trees in many supply chain planning problems. Sebastian Vogel provides a comprehensive formal overview of such multi-stage customer hierarchies and characterizes the corresponding demand fulfillment problem. Here, the process of quota reservation...

This essential guide brings supply chain theory to life. Intended for readers with a business interest in supply chain management, the book covers the key topics in eleven chapters, including planning, sourcing, making, delivering and returning, as well as strategy, people, finance, customer...

This textbook gives a clear and comprehensive overview of the process of strategic marketing planning. The authors provide a systematic framework that helps to structure the vast and complex marketing knowledge, thus making it more accessible and easier to use for strategic marketing planning....

Innovation is a continuous dialog. This dialog has reached a new dimension in the digitalized information age. The necessity of managing strategic collaboration activities and information flows within and across organizations led thereby to a new thinking in management. As a result, both...

This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing...

This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and...

This proceedings volume presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It highlights strategic research and innovative activities in marketing. The contributed chapters are concerned with using...