Können Sustainability Leader Überrenditen erzeugen? Und wenn ja, auf welche Art und Weise? Gunner Langer untersucht diese Fragen und verknüpft dabei die wissensbasierte Theorie der Unternehmung mit interdisziplinären Theorieelementen. Er zeigt die ökonomische Relevanz von...

Problemstellung -- Begriffsbildung: Wertschöpfung in internationalen Unternehmen -- Beschreibung deutscher Unternehmen in China -- Bezugsrahmen der internationalen Unternehmenstätigkeit -- Quantitative Analyse des internationalen Wertschöpfungsmanagements -- Strategien zur internationalen...

How did Capital One and Uber implement nearly identical business models, focusing on customers that are most profitable to serve? Why are Google and Amazon so valuable to us? Why are Google, Apple, Microsoft, and Amazon so difficult for competitors to displace? And why can Google charge almost...

This textbook gives a clear and comprehensive overview of the process of strategic marketing planning. The authors provide a systematic framework that helps to structure the vast and complex marketing knowledge, thus making it more accessible and easier to use for strategic marketing planning....

This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over...

This book describes the evolution of the community development sector over the past 50 years, and it presents a framework and road map for how community development organizations can advance their mission through strategic partnerships that utilize their core competencies. The authors describe...

Innovation is a continuous dialog. This dialog has reached a new dimension in the digitalized information age. The necessity of managing strategic collaboration activities and information flows within and across organizations led thereby to a new thinking in management. As a result, both...

This book challenges the traditional models of modern economy, business education and management, which are devoted to the concepts of scarcity, competition, growth and yield. It deconstructs the spiral of acceleration in which technological shifts concerning global markets and enterprises...

This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing...

This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and...