Sektorales Marketing — Impulsgeber für Wissenstransfer und Innovation im Marketing -- Marketing Fast Moving Consumer …

Strategie und Innovation -- Business Excellence durch Innovation -- „Lean Innovation – ein Widerspruch in sich …?“ -- Corporate Development: Focus on Bottleneck Technologies -- Distributed Innovation in the Education of Future Entrepreneurs … -- Kontinuität und Innovation gründen auf Unternehmenskultur -- Produkt und Prozess -- Operative Exzellenz in der Pharmazeutischen …

Innovation Driven Marketing -- Innovation Driven Marketing -- Trends und Prognosen zur Marketingentwicklung -- Big … Picture -- Die dritte Kultur im Marketing -- Neue Prinzipien für das Marketing -- Neue Grenzen für Innovation -- Verändertes … Marketinginnovationen -- Innovation Process: New Business Development -- Mehr Einfluss des Marketing -- Mehr Einfluss des Marketing. …

Spillovers -- The Innovation Performance of MNE Subsidiaries and Local Embeddedness -- Towards a Systemic and Evolutionary … Pharmaceutical System of Innovation -- Outsourcing and Diffusion of Knowledge in ICT Clusters … innovation of labor markets, the spatial distribution of innovation dynamics, and the meaning of knowledge generation and …

assets and characteristics comprising inter alia creativity, knowledge, innovation forces and entrepreneurship. Access to and … perspective to help cultivate creativity, human capital development and innovation as well as entrepreneurial activity, with a …

. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation …

North America. Considerable emphasis is laid on the role of entrepreneurship and innovation as drivers of economic growth … book discusses the role of entrepreneurship and innovation as drivers of economic growth and development on the sub …

This book offers examples of how experience and innovation can be combined to create something new, with a particular … efficiently. They particularly emphasize the point that innovation within an economic context does not solely concern companies …