This textbook gives a clear and comprehensive overview of the process of strategic marketing planning. The authors provide a systematic framework that helps to structure the vast and complex marketing knowledge, thus making it more accessible and easier to use for strategic marketing planning....

This book describes how non-profit organisations (NPOs) communicate what they constitute, signal success and display sustainability in order to convince stakeholders to provide essential resources. Reports on intellectual capital offer a worthwhile approach. Based on empirical research, the book...

As ‘disruption’ is currently becoming the new buzzword in boardrooms, this book advocates that the most striking opportunity for business today is making itself relevant to its stakeholders. By presenting a new route via innovative business models, a transformational corporate approach to...

These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand management and corporate communications. The...

This volume presents the revised and peer reviewed contributions of the ‘ERP Future 2015’ conference held in Munich, Germany on November 16-17, 2015. The ERP Future 2015 Research conference is a scientific platform for research on enterprise information systems in general and specifically on...

‘Robert Crane's authors provide us with the kind of information we need. They do not limit themselves to present affairs, but also give us insight into the historical developments that helped to shape the present.’ -Geert Hofstede This book explores the way that culture and societal values...

A Comparative History of Commerce and Industry, Volume I offers a subjective review of how the cultural, social and economic institutions of commerce and industry evolved in industrialized nations to produce the institution we now know as business enterprise

Ulrich Bremer examines the internationalization process of German public research universities, extracts multiple expected factors of impact from existing theory, tests them against data and thus delivers implications for research and practice. Strategy-based international partnerships,...

Part I: Awards -- Part II: Business Analytics, Artificial Intelligence and Forecasting -- Part III: Control Theory and Continuous Optimization -- Part IV: Decision Theory and Multiple Criteria Decision Making -- Part V: Discrete and Integer Optimization -- Part VI: Energy and Environment -- Part...

Martin Hülsen explores individual behavioral trustworthiness of and within the banking industry in Germany based on an economic experiment combined with psychological instruments. He finds that bankers have a reputation for being untrustworthy. However, his evidence also shows that the true...