Similar Search Results

Change Management in Versicherungsunternehmen : Die Zukunft der Assekuranz erfolgreich gestalten

Zimmermann, Gabriele - 2015

Manager aus der Versicherungswirtschaft heute bereits die Weichen für die Zukunft stellen Der Weg zum agilen …

Persistent link: https://www.econbiz.de/10014017599

Handbuch Versicherungsmarketing

Zerres, Michael P. - 2010

Lange Zeit wurde Marketing in der deutschen Versicherungswirtschaft vernachlässigt. Häufig konzentrierten sich die …

Persistent link: https://www.econbiz.de/10014424792

Digital Insurance : Business Innovation in the Post-Crisis Era

Nicoletti, Bernardo - 2016

This book explores the ways in which the adoption of new paradigms, processes, and technologies can lead to greater revenue, cost efficiency and control, as well as improved business agility in the insurance industry

Persistent link: https://www.econbiz.de/10012397240

Kommunikation in der digitalen Transformation

Deekeling, Egbert (ed.); Barghop, Dirk (ed.) - 2017

Einleitung -- Herausforderung Disruption: Konsequenzen und Erfolgsfaktoren für die Kommunikation -- CEO-Kommunikation -- Die Rolle der Unternehmenskommunikation -- Transformation der Unternehmens- und Prozesskultur -- Unternehmensmarke und digitale Transformation.

Persistent link: https://www.econbiz.de/10014021283

Online Brand Communities : Using the Social Web for Branding and Marketing

Martínez-López, Francisco J. - 2016 - 1st ed. 2016

This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the...

Persistent link: https://www.econbiz.de/10012396282

Nuanced Account Management : Driving Excellence in B2B Sales

Shankar, Bala - 2018

“Nuanced Account Management is a ‘how to’ book. Born out of insights gained over two decades in the B2B industry, the book presents a comprehensive and practical approach to delighting customers and driving profitability. Powerful thoughts expressed in a simple and easy to read style.” -...

Persistent link: https://www.econbiz.de/10012396469

The Paradox of Points : Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs

Köcher, Sören - 2015

In his research, Sören Köcher provides valuable insights on the paradoxical effects of the magnitude of a loyalty program medium-i.e. the sheer number of points, miles, or stamps credited for every purchase and required for reward redemption-on the central consumer decisions in loyalty program...

Persistent link: https://www.econbiz.de/10012402089

Creative Communities : Ein Erfolgsinstrument für Innovationen und Kundenbindung

Seja, Christa - 2017

Unterstützung des Innovationsprozesses einerseits und zur Erhöhung der Kundenbindung andererseits beitragen können. Durch die … insbesondere für diejenigen Unternehmen interessant, die Creative Communities als Instrument zur Innovation und Kundenbindung … Masterarbeit setzte sie sich mit der Thematik der Creative Communities als Instrument zur Kundenbindung im Konsumgüter …

Persistent link: https://www.econbiz.de/10014019207

More Than a Showroom : Strategies for Winning Back Online Shoppers

Bachrach, Daniel G. - 2016

Showrooming is a growing phenomenon in which customers browse products in a retail store and make purchases of similar products through an online vendor. The authors of this book offer retail managers strategic insight in how to stem the loss of resources to showrooming and transform showrooming...

Persistent link: https://www.econbiz.de/10012397909

Marketing and Customer Loyalty : The Extra Step Approach

Cavallone, Mauro - 2017

This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final extra step in enhancing the...

Persistent link: https://www.econbiz.de/10012398261