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Wissenswerte durch Unternehmensnetzwerke : Eine multiperspektivische Analyse am Beispiel von Corporate Venture Capital

Weber, Christiana (contributor) - 2008

Wissen und Innovation in Organisationen — Einleitung -- Zentrale Zugrunde Liegende Konzepte -- Ausgewählte Literatur zu (C)VC-PU-Dyaden bzw. CVC-Triaden -- Theoretische Einbettung von Corporate Venture Capital -- Strategie-Struktur-Prozesse von Corporate-Venture Captial-Einheiten -- CVC als...

Persistent link: https://www.econbiz.de/10013516873

Flatrates und die Faszination grenzenlosen Konsums : Eine empirische Studie in der Mobilfunkbranche

Heidenreich, Sven (contributor); Huber, Frank (contributor); … - 2008

Zur Relevanz von Flatrates im Kontext der Tarifwahl -- Preisdifferenzierung - Tarifstrukturen und deren Eigenschaften -- Grundlagen des Tarifwahlverhaltens -- Konzeptionelle Entwicklung eines Untersuchungsmodells zur Überprüfung der Determinanten von Flatrate-Präferenz und Flatrate-Bias --...

Persistent link: https://www.econbiz.de/10013516968

Marktpsychologie : Grundlagen und Anwendung

Raab, Gerhard - 2010 - 3., überarbeitete Auflage

Gerhard Raab, Alexander und Fritz Unger geben einen umfassenden Überblick über die Kernfragen der Marktpsychologie. Jedes Kapitel stellt eine Theorie vor, die dann anhand typischer Problemfelder aus dem Marktgeschehen illustriert wird. Die Anwendungsbeispiele stammen überwiegend aus dem...

Persistent link: https://www.econbiz.de/10013517169

Produktplanung im Fuzzy Front End : Handlungsunterstützungssystem auf der Basis von Fuzzy Cognitive Maps

Jetter, Antonie - 2005 - Gabler Edition Wissenschaft

Das Fuzzy Front End, d.h. die frühen Phasen der Produktentwicklung, ist von zentraler Bedeutung für den Produkterfolg. Durch herkömmliche Methoden und Verfahren des Innovationsmanagements wird es jedoch nur unzureichend unterstützt. Insbesondere fehlen Ansätze zur systematischen...

Persistent link: https://www.econbiz.de/10013517436

Sensory Templates and Manager Cognition : Art, Cognitive Science and Spiritual Practices in Management Education

Springborg, Claus - 2018

cognitive science relating to the metaphorical and embodied nature of cognition as its starting point. Introducing the concept … problems that have troubled managers for years. Sensory Templates and Manager Cognition will be of interest to scholars and … students of managerial cognition, leadership and neuroscience, as well as practising managers and management educators …

Persistent link: https://www.econbiz.de/10012396414

A Brain for Business – A Brain for Life : How insights from behavioural and brain science can change business and business practice for the better

O'Mara, Shane - 2018

Behaviour change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behaviour individuals and organisations can adapt to the demands of the modern world. The brain matters in business. The problem is that our brains have many biases,...

Persistent link: https://www.econbiz.de/10012396645

The Influence of Information Order Effects and Trait Professional Skepticism on Auditors’ Belief Revisions : A Theoretical and Empirical Analysis

Yankova, Kristina - 2015

Kristina Yankova addresses the question of what role professional skepticism plays in the context of cognitive biases (the so-called information order effects) in auditor judgment. Professional skepticism is a fundamental concept in auditing. Despite its immense importance to audit practice and...

Persistent link: https://www.econbiz.de/10012402031

Preferences in Negotiations : The Attachment Effect

Gimpel, Henner - 2007

Negotiations are ubiquitous in business, politics, and private life. In many cases their outcome is of great importance. Yet, negotiators frequently act irrationally and fail to reach mutually beneficial agreements. Cognitive biases like overconfidence, egocentrism, and the mythical fixed pie...

Persistent link: https://www.econbiz.de/10014014243

Cognitive Economics

Walliser, Bernard (contributor) - 2008

deals with cognition and to graduate students in economics eager to discover how economics evolves. It aims at extending the …

Persistent link: https://www.econbiz.de/10013520755

Customer Processes in Business-to-Business Service Transactions

Stiphout, Janine van (contributor) - 2006

Annotation Janine Frauendorf analyzes how customer processes can be used to optimize the overall service process. Her focus is on the service blueprint: Originally a tool for the design and optimization of the service operators internal process, it is now extended taking into account the...

Persistent link: https://www.econbiz.de/10013520849