entrepreneurial ideas and attitudes in students and entrepreneurial initiatives in academic institutions. The aim of the editors and … encouraging entrepreneurship among students, thereby highlighting the “third mission” of the university: the need to adopt … dimension, the entrepreneurial university represents a focus on programs which train students in the applications and most …

sowie Leiterin des Studiengangs Wirtschaftsinformatik an der Hochschule Rosenheim. Prof. Dr. Lars Brehm ist Professor für … Projektmanagement, Geschäftsprozessmanagement und Digitalisierung an der Hochschule München in der Fakultät für Betriebswirtschaftslehre. …

students are exposed to a wide variety of influences that are enhanced by a high degree of connectivity. The underlying theme … various specialties needed to accomplish entrepreneurial projects? How do we know whether social media affect students …

consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested …

Higher Education Service Target Groups Researchers, teachers and students of business with a focus on consumer behavior and …

to students to solve. This book describes a new approach for teaching with case studies, which was developed and applied …. During the course, the students receive intensive coaching while selecting and developing the case topic by the course …