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Retail Internationalization : Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities

Elsner, Stefan - 2014

Internationalization -- Retailing -- Entry mode choice -- Format transfer -- Standardization and adaptation …Retail internationalization is gaining importance in retail practice, but the research status is still fairly narrow …. Stefan Elsner aims to close this gap by investigating three important challenges within the retail internationalization …

Persistent link: https://www.econbiz.de/10014016997

Entering Emerging Markets : Motorola’s Blueprint for Going Global

Schönborn, Günter (contributor) - 2006 - Second Revised Edition

The book describes the strategies and processes of a multi-national US corporation, Motorola, applied in entering emerging markets around the globe. It details the structured approach, innovative ways and concerted efforts involved. Executives learned how to gain foothold in unknown territory...

Persistent link: https://www.econbiz.de/10013520532

Elements of Multinational Strategy

Head, Keith (contributor) - 2007

This textbook on international business integrates the academic study of international trade and foreign direct investment with the actual strategic and operational decisions of exporters and multinational enterprises. The book aims to merge managerial decision making in the internationally...

Persistent link: https://www.econbiz.de/10013520709

Reliance on Foreign Markets: Multinationality and Performance

Nakano, Makoto - 2014

1. Introduction -- 2. Theory and Prior Evidence on Multinationality. 2.1 Benefits and Costs of Multinationality. 2.2 Prior Empirical Evidence on Multinationality and Performance -- 3. Hypotheses.3.1 Multinationality and Profitability. 3.2 Multinationality and Firm Value -- 4. Description of Data...

Persistent link: https://www.econbiz.de/10014017100

Anbieterseitige Kündigung von Kundenbeziehungen : Empirische Erkenntnisse und praktische Implikationen zum Kündigungsmanagement

Lucco, Andreas (contributor) - 2009

Kündigung von Kundenbeziehungen als Untersuchungsgegenstand des Relationship Marketing -- Theoretische Fundierung der anbieterseitigen Kündigung -- Erkenntnisse aus der angewandten Wissenschaft zur Kündigung von Kundenbeziehungen -- Entwicklung eines Wirkungsmodells der Kündigungsqualität...

Persistent link: https://www.econbiz.de/10014014789

Global Production : A Handbook for Strategy and Implementation

Abele, Eberhard; Meyer, Tobias; Näher, Ulrich; Strube, … - 2008

Persistent link: https://www.econbiz.de/10013520889

Reputation Transfer to Enter New B-to-B Markets : Measuring and Modelling Approaches

Falkenreck, Christine - 2010

Definition of Research Problem. - Introduction;Structure of Work; Objective Targets of Thesis. - Theoretical Framework -- Commitment-Trust Theory and the Nature of Commitment; Resource-Based and Knowledge-Based View; Reputation as a Resource, an Intangible Asset and a Barrier. - Perspectives on...

Persistent link: https://www.econbiz.de/10013521317

The Impact of Culture on Relationship Marketing in International Services : A Target Group-Specific Analysis in the Context of Banking Services

Schumann, Jan Hendrik - 2009

The dramatic increase in global trade confronts service firms with the challenge of adapting their services to the varying requirements of customers in different cultures. Jan H. Schumann focuses on three relationship marketing issues that are of relevance for both academics and practitioners:...

Persistent link: https://www.econbiz.de/10013521277

Grow Your Global Markets : A Handbook for Successful Market Entry

Hopkins, Raymond A. - 2017

not they have any interest in global business activities. In the face of globalization, small businesses must evaluate …

Persistent link: https://www.econbiz.de/10012396672

Retail Branding and Store Loyalty : Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats

Weimann, Bettina - 2014

Managing Retail Brands Across Different Consumer Perception Levels -- Reciprocal Effects of the Corporate Reputation and Store Equity of Retailers -- Managing retail brands in the light of different local competitive contexts -- Importance of Retail Brand Equity and Store Accessibility for Store...

Persistent link: https://www.econbiz.de/10014016999