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market concentration, and reflections upon developments in brewing and beer consumption across the world in order to explore … market concentration, and reflections upon developments in brewing and beer consumption across the world in order to explore …The production of beer today occurs within a bifurcated industrial structure. There exists a small number of large …
Persistent link: https://www.econbiz.de/10012396675
This book investigates the birth and evolution of craft breweries around the world. Microbrewery, brewpub, artisanal … mass production of beer, which has started and diffused in almost all industrialized countries in the last decades. This …This book investigates the birth and evolution of craft breweries around the world. Microbrewery, brewpub, artisanal …
Persistent link: https://www.econbiz.de/10012398081
Persistent link: https://www.econbiz.de/10012054224
This book focuses on changes in environmental and economic policies in six developing countries. It shows how domestic politics interact with international actors such as multilateral institutions. It offers lively accounts of the behaviour of political actors, interest groups and the civil...
Persistent link: https://www.econbiz.de/10012054354
globalization of insurance markets means that understanding both international developments and local trends around the world is now … picture of the world’s insurance markets, this unique and necessary book becomes an essential tool for anyone seeking to … and discuss recent developments of the world’s major insurance markets. Each chapter contains essential insights for …
Persistent link: https://www.econbiz.de/10014014345
Interest in, and acknowledgement of, the value of culture and cultural goods is increasing world-wide. This title …
Persistent link: https://www.econbiz.de/10013520767
Zielsetzungen der Markenstärkemessung -- Grundlagen der Markenbewertung in Konsumgütermärkten -- Konzeptualisierung und Operationalisierung der Markenstarke -- Empirische Ergebnisse der Markenstärkemessung -- Implikationen für das Markenmanagement -- Zusammenfassung und Ausblick.
Persistent link: https://www.econbiz.de/10013516592
Gastronomie als alternative Kommunikationsform -- Theoretische Grundlegung -- Entwicklung eines Bezugsrahmens zur Analyse der Relevanz der Gastronomie als Instrument der Markenkommunikation -- Fallstudie: Ausgestaltung der Kommunikationsform Gastronomie am Beispiel der Marke Beck's -- Fazit und...
Persistent link: https://www.econbiz.de/10014014895
two volumes explore the landscape of craft beer opportunities in non-traditional settings, and recognize the potential for … within a larger context of international beverage tourism. It outlines the current practice and research scope of craft beer …1) Introduction -- 2.The Impact and Implications of Craft Beer Research: An Interdisciplinary Literature Review -- 3 …
Persistent link: https://www.econbiz.de/10012397985
1. Introduction -- 2. Brewing Green: Sustainability in the Craft Beer Movement -- 3. Craft Beer Enthusiasts' Support … for Neolocalism and Environmental Causes -- 4. Pure Michigan Beer? Tourism, Craft Breweries, and Sustainability -- 5 …. Representing Rurality: Cider Mills and Agritourism -- 6. Developing Social Capital in Craft Beer Tourism Markets -- 7. New Jersey …
Persistent link: https://www.econbiz.de/10014018012