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Meall, L. - In: Strategic Direction 24 (2008) 4

Persistent link: https://www.econbiz.de/10015011207

Steps to social marketing success : Creating emerging marketing strategies in the digital era

In: Strategic Direction 29 (2013) 7, pp. 17-20

's Flying Circus, no one expected the social marketing revolution. Surprise and... are our secret weapon... etc.... Like the … there are to the social marketing phenomenon that businesses need understand, and furthermore perhaps about its …

Persistent link: https://www.econbiz.de/10015012337

A material world that knows no boundaries : The effects of TV advertising on children in the Middle East

In: Strategic Direction 29 (2013) 8, pp. 22-25

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...

Persistent link: https://www.econbiz.de/10015012601

Social media marketing avoidance : Revolutionizing mobile advertisements

In: Strategic Direction 39 (2023) 11, pp. 9-10

writer who adds their own impartial comments and places the articles in context. Findings Social media advertising must …

Persistent link: https://www.econbiz.de/10015013118

New media needs new marketing : Social networking challenges traditional methods

In: Strategic Direction 28 (2012) 6, pp. 24-27

social networking, has turned traditional marketing on its head. Customer conversations and interactive relationships with … sellers have rendered many marketing practices obsolete. Organizations need to understand the social media, re‐think where …

Persistent link: https://www.econbiz.de/10015010728

Doing good not just for brownie points : Business holds the key for creating a fairer world

In: Strategic Direction 28 (2012) 7, pp. 27-29

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...

Persistent link: https://www.econbiz.de/10015010738

“The unreasonable power of creativity”: Robert Senior, CEO, EMEA at Saatchi and Saatchi Fallon Group, on how ideas are crucial to a more positive future

Bell, Gareth - In: Strategic Direction 29 (2013) 2, pp. 38-40

discusses the importance of creativity and idea generation, and the issues facing the advertising industry. Originality …

Persistent link: https://www.econbiz.de/10015010800

Sony struggles to remain creative : Innovation vs. efficiency and productivity

In: Strategic Direction 20 (2004) 4, pp. 10-12

Making a video game these days is getting more and more like making a movie. So‐called blockbuster games are developed … computer and video games market is now bigger than Hollywood. …

Persistent link: https://www.econbiz.de/10015009781

Planning the future in an unpredictable environment : Insight through integration of FTA and games

In: Strategic Direction 39 (2023) 5, pp. 11-13

) with games. Game elements can strengthen FTA as players are able to engage in collaborative experimentation to better …

Persistent link: https://www.econbiz.de/10015012328

Brave new world as firms go global

In: Strategic Direction 18 (2002) 2, pp. 20-22

We learn from history but it can be a mistake to assume that the past will always repeat itself. Nevertheless, it is reasonable assumption that, because of what took place in the 20th century, the new millennium will see continuing and increasing globalization as a feature of the business world....

Persistent link: https://www.econbiz.de/10015009547