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From mighty seeds (trade campaign associated with the recent Rugby World Cup)
Baker, G. - In: Strategic Direction 28 (2012) 10
Persistent link: https://www.econbiz.de/10015011916
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Marketing and Gaelic football : How segmentation bases boost strategy
In: Strategic Direction 32 (2016) 8, pp. 15-17
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical …-cap-fits-all where marketing activities are concerned. Different sports attract different consumer types. The secret is to identify the …
Persistent link: https://www.econbiz.de/10015012523
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Coca‐Cola stumbles in Belgium : Response time is critical in crisis management
In: Strategic Direction 19 (2003) 5, pp. 23-25
Time is money, particularly in today’s world of instant communication. And when a crisis arises, response time is critical in minimizing damage to image and brand name. But when Coca‐Cola was faced with a health scare in Belgium four years ago, this preeminent global giant was slow to react,...
Persistent link: https://www.econbiz.de/10015009715
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Are big banks engaging their stakeholders in a dialogue? : A Sophistication Index (SI) of multinational banks shows the extent of social media and Web 2.0 adoption in their corporate reporting
In: Strategic Direction 28 (2012) 6, pp. 7-10
Purpose – This paper aims to present a methodology for combining lean manufacturing with current good manufacturing processes (cGMP) in a pharmaceutical company Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places...
Persistent link: https://www.econbiz.de/10015010723
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EasyGroup hits turbulence : Successful companies find failure comes easy
In: Strategic Direction 20 (2004) 5, pp. 20-22
Asked about his success as an entrepreneur and businessman, Sir Richard Branson is reputed to have said: “Success comes from making enough mistakes”. Well, we know what he means. And such homilies are encouraging words indeed for people trying to emulate the business world’s big hitters,...
Persistent link: https://www.econbiz.de/10015009794
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A fair playing field for sport : The role of governance and corporate social responsibility
In: Strategic Direction 31 (2015) 7, pp. 23-25
Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical … world, sport is a major part of their lives. Its popularity is evident in the degree of both active and passive involvement … that prevails. Considerable scope therefore exists for sport to help a variety of interested parties to obtain income …
Persistent link: https://www.econbiz.de/10015012496
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Sacrificial game plan (sports rights)
In: Strategic Direction 24 (2008) 11
Persistent link: https://www.econbiz.de/10015011307
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Winning attitudes: applying sports principles to business
Le Pla, R. - In: Strategic Direction 25 (2009) 3
Persistent link: https://www.econbiz.de/10015011350
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Getting it right on the inside : The challenge of internal branding
In: Strategic Direction 19 (2003) 10, pp. 10-12
The world is dominated by brands. Almost everywhere we look and in most things we do, brands touch upon and influence our lives. According to Rita Clifton – Chairman of the world’s leading brand consultancy Interbrand – brands are one of the most stable of corporate assets, “demonstrably...
Persistent link: https://www.econbiz.de/10015009651
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Is there such a thing as an ethical consumer? : CSR from a purchasing perspective
In: Strategic Direction 19 (2003) 6, pp. 28-30
Ethics has become a cliché, Enron an everyday word and corporate governance an international obsession. Companies are being forced, quite rightly, by investors and the public to produce transparent financial reports, adhere to stringent employment laws and take a responsible approach to society...
Persistent link: https://www.econbiz.de/10015009726