Huang, Pei‐Yuh; Isomura, Kazuhito - In: Strategic Direction 29 (2013) 9, pp. 35-37
Purpose – This study aims to describe how the Nishimatsuya Chain Company, Ltd has established an innovative business model. Design/methodology/approach – This study examines Nishimatsuya's business model for its value proposition, business processes, internal and external management...