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Profiting from price : How suppliers add value to service provision
In: Strategic Direction 32 (2016) 8, pp. 33-35
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places...
Persistent link: https://www.econbiz.de/10015012524
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Value innovation and consumer value : The transformative method for new market spaces
In: Strategic Direction 39 (2023) 8, pp. 28-29
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places...
Persistent link: https://www.econbiz.de/10015012846
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The dark energy at the heart of the “dark art of marketing
In: Strategic Direction 26 (2010) 7
Persistent link: https://www.econbiz.de/10015011560
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Five ideas for sharing (how collaborative techniques and software can provide tailored digital support for marketing teams)
Manning, J. - In: Strategic Direction 27 (2011) 7
Persistent link: https://www.econbiz.de/10015011721
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Slowly does it (the need for marketers to recognize the need to accommodate “slow culture )
Chmielowski, A. - In: Strategic Direction 27 (2011) 7
Persistent link: https://www.econbiz.de/10015011722
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The great Tesco beauty gamble (the Tesco supermarket chain s marketing strategy for breaking into the UK beauty services market)
Barnes, R. - In: Strategic Direction 27 (2011) 7
Persistent link: https://www.econbiz.de/10015011723
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Stretch the brand through halos (the nature of sub-brands and their role in the halo effect of marketing strategy)
Southgate, T. - In: Strategic Direction 27 (2011) 8
Persistent link: https://www.econbiz.de/10015011735
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Heading east? (difficulties experienced by UK marketers and brand managers when translating the growth of the Chinese economy into opportunities for their brands)
Costa, M. - In: Strategic Direction 27 (2011) 9
Persistent link: https://www.econbiz.de/10015011751
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Making Coke s brand fizz (Coca-Cola s future marketing plans in the context of its 125th anniversary)
Brownsell, A. - In: Strategic Direction 27 (2011) 10
Persistent link: https://www.econbiz.de/10015011760
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Getting to grips with pricing (how excessive discounting can damage a supermarket s business)
Bainbridge, J. - In: Strategic Direction 27 (2011) 10
Persistent link: https://www.econbiz.de/10015011762