Purpose – Reviews recent and diverse literature on sustainability and corporate social responsibility, to bring together research and recommendations about this increasingly important business initiative. Design/methodology/approach – Conceptual and strategic thinking on the subject....

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...

Purpose – The purpose of this paper is to provide an interview with Paul Polman, CEO of Unilever. Design/methodology/approach – This paper presents part 2 of an interview with Paul Polman. Findings – Discusses Unilever's presence in emerging markets, and its efforts to create markets in...

New product development (NPD) remains a vital aspect of marketing for manufacturers of branded goods. Yet it remains an area of great debate and discussion not least about the best strategies and processes for delivering NPD success. Nwabueze and Law consider the NPD strategies of two large...