Purpose – This paper highlights the challenges and key arguments for digital copyright protection legislation for creative industries. Design/methodology/approach – This briefing is prepared by independent academics who place the arguments in context based upon literature and market data....

Purpose – The article provides guidance for managers seeking to successfully position their products in the Chinese medium market segment. Design/methodology/approach – Data are collected and analyzed from about 25 international manufacturing companies. Findings – Findings identify...

Purpose This paper aims to illustrate how managing multiple business models can become a key factor for succeeding in base-of-the-pyramid markets. Design/methodology/approach Case study was conducted through an engaged scholarship approach. Findings The authors highlight that companies can...