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Marketing madness : Using eWOM marketing to boost cosmetic product performance via social media

In: Strategic Direction 40 (2024) 12, pp. 9-10

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places...

Persistent link: https://www.econbiz.de/10015356076

Social networking and the workplace : Making the most of web 2.0 technologies

In: Strategic Direction 25 (2009) 8, pp. 20-23

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...

Persistent link: https://www.econbiz.de/10015010416

The impact of social capital on the start-ups’ performance growth

Pirolo, L. - In: Strategic Direction 26 (2010) 10

Persistent link: https://www.econbiz.de/10015011607

Innovation in a global consulting firm: when the problem is too much diversity

Mors, M.L. - In: Strategic Direction 27 (2011) 1

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Social networks? Legal problems?

Weston, M. - In: Strategic Direction 27 (2011) 2

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Your mission is to turn spies into special agents (how UK brands have experienced hacking security breaches as a form of consumer espionage)

In: Strategic Direction 28 (2011) 1

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The globalization of social media: consumer relationships with brands evolve in the digital space

Fosdick, M. - In: Strategic Direction 28 (2012) 6

Persistent link: https://www.econbiz.de/10015011859

Juggling ICT’s social media’s roles (the role of ICT professionals in an organization’s social media strategy)

Fitzgerald, M.M - In: Strategic Direction 28 (2012) 7

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Is Pinterest the next Facebook?

Hempel, J. - In: Strategic Direction 28 (2012) 8

Persistent link: https://www.econbiz.de/10015011886

Using Twitter for CSR communication : Which strategy work best?

In: Strategic Direction 31 (2015) 4, pp. 4-6

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and...

Persistent link: https://www.econbiz.de/10015011994