Purpose: The purpose of this paper is to help CEOs understand the capabilities and mechanisms that they need to adopt today to build successful organizations in the future. Design/methodology/approach: It illustrates with examples of global companies including Blockbuster, Nokia, Kodak and...

Purpose The purpose of this research paper is to explore soft leadership to achieve organizational excellence and effectiveness. Design/methodology/approach The paper elaborates with 11 Cs that constitute soft leadership – character, charisma, conscience, conviction, courage, communication,...