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Strategic planning and performance management
Moutinho, Luiz; Rate, Shirley; Ballantyne, Ronnie - In: Strategic management in tourism, (pp. 236-261). 2011
Persistent link: https://www.econbiz.de/10008936250
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Financial impact of tourism marketing
Wilson, James; Moutinho, Luiz - In: Strategic management in tourism, (pp. 219-235). 2011
Persistent link: https://www.econbiz.de/10008936271
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Consumer behaviour in tourism
Moutinho, Luiz; Ballantyne, Ronnie; Rate, Shirley - In: Strategic management in tourism, (pp. 83-126). 2011
Persistent link: https://www.econbiz.de/10008936289
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Demand modelling and fuzzy time series forecasting
Witt, Stephen F.; Moutinho, Luiz; Huarng, Kun-huang; … - In: Strategic management in tourism, (pp. 53-82). 2011
Persistent link: https://www.econbiz.de/10008936292
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Futurecast applied to tourism
Moutinho, Luiz; Ballantyne, Ronnie; Rate, Shirley - In: Strategic management in tourism, (pp. 20-32). 2011
Persistent link: https://www.econbiz.de/10008936298
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The new business environment and trends in tourism
Moutinho, Luiz; Ballantyne, Ronnie; Rate, Shirley - In: Strategic management in tourism, (pp. 1-19). 2011
Persistent link: https://www.econbiz.de/10008936300