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Marketing and technology resource complementarity: an analysis of their interaction effect in two environmental contexts
Song, Michael; Droge, Cornelia; Hanvanich, Sangphet; … - In: Strategic management journal 26 (2005) 3, pp. 259-276
Persistent link: https://www.econbiz.de/10006809635
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Revisiting the Miles and Snow strategic framework: uncovering interrelationships between strategic types, capabilities, environmental uncertainty, and firm performance
Desarbo, Wayne S.; Anthony Di Benedetto, C.; Michael Song; … - In: Strategic management journal 26 (2005) 1, pp. 47-74
Persistent link: https://www.econbiz.de/10006809939