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Strategic management journal
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Product-market strategy and the marketing capabilities of the firm: impact on market effectiveness and cash flow performance
Vorhies, Douglas W.
;
Morgan, Robert E.
;
Autry, Chad W.
- In:
Strategic management journal
30
(
2009
)
12
,
pp. 1310-1334
Persistent link: https://www.econbiz.de/10008318688
Saved in:
2
Product-market strategy and the marketing capabilities of the firm : impact on market effectiveness and cash flow performance
Vorhies, Douglas W.
;
Morgan, Robert E.
;
Autry, Chad W.
- In:
Strategic management journal
30
(
2009
)
12
,
pp. 1310-1334
Persistent link: https://www.econbiz.de/10003905271
Saved in:
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