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Price control and advertising in franchising chains
Ater, Itai; Rigbi, Oren - In: Strategic management journal 36 (2015) 1, pp. 148-158
Persistent link: https://www.econbiz.de/10010500780
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Product-market strategy and the marketing capabilities of the firm : impact on market effectiveness and cash flow performance
Vorhies, Douglas W.; Morgan, Robert E.; Autry, Chad W. - In: Strategic management journal 30 (2009) 12, pp. 1310-1334
Persistent link: https://www.econbiz.de/10003905271
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Organizational differences, relational mechanisms, and alliance performance
Lavie, Dovev; Haunschild, Ramela R.; Khanna, Poonam - In: Strategic management journal 33 (2012) 13, pp. 1453-1479
Persistent link: https://www.econbiz.de/10009673960
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How do strategic factor markets respond to rivalry in the product market?
Chatain, Oliver - In: Strategic management journal 35 (2014) 13, pp. 1952-1971
Persistent link: https://www.econbiz.de/10010464137
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Generic strategies : an empirical investigation of typology validity and strategy content
Herbert, Theodore T.; Deresky, Helen - In: Strategic management journal 8 (1987) 2, pp. 135-147
Persistent link: https://www.econbiz.de/10003524926
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Customer-specific synergies and market convergence
Schmidt, Jens; Makadok, Richard Jason; Keil, Thomas - In: Strategic management journal 37 (2016) 5, pp. 870-895
Persistent link: https://www.econbiz.de/10011499153
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Growing with the market : how changing conditions during market growth affect formation and evolution of interfirm ties
Ozcan, Pinar - In: Strategic management journal 39 (2018) 2, pp. 295-328
Persistent link: https://www.econbiz.de/10011973551
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Transaction cost implication of private branding and empirical evidence
Chen, Shih-fen S. - In: Strategic management journal 31 (2010) 4, pp. 371-389
Persistent link: https://www.econbiz.de/10003956420
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Franchising, brand name capital, and the entrepreneurial capacity problem
Norton, Seth W. - In: Strategic management journal 9 (1988), pp. 105-114
Persistent link: https://www.econbiz.de/10003642418
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Talented people and strong brands : the contribution of human capital and brand equity to firm value
Vomberg, Arnd; Homburg, Christian; Bornemann, Torsten - In: Strategic management journal 36 (2015) 13, pp. 2122-2131
Persistent link: https://www.econbiz.de/10011404034