Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Strategic management journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
There and back again : bleed f...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Creative industries
1
Creativity
1
Kreativität
1
Kreativsektor
1
Packaging
1
Verpackung
1
audiences
1
creative content
1
creative packaging
1
idea evaluation
1
novices/experts
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Mannucci, Pier Vittorio
1
Orazi, Davide C.
1
Published in...
All
Strategic management journal
Journal of business research : JBR
6
European Journal of Marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
European journal of marketing : EJM
2
Journal of business ethics : JBE
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Administrative science quarterly : ASQ
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of Consumer Research
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of management information systems : JMIS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of retailing
1
Journal of service research
1
Macro-social marketing insights : systems thinking for wicked problems
1
Social and environmental issues in advertising
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Disentangling audiences' reactions to creative content and creative packaging
Orazi, Davide C.
;
Mannucci, Pier Vittorio
- In:
Strategic management journal
45
(
2024
)
13
,
pp. 2763-2790
Persistent link: https://www.econbiz.de/10015114798
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
