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~isPartOf:"Strategic market creation : a new perspective on marketing and innovation management"
~subject:"Konsumentenverhalten"
~type_genre:"Case study"
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Strategic market creation : a new perspective on marketing and innovation management
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Co-creating consumption experiences : an endless
innovation
Borghini, Stefania
;
Carù, Antonella
- In:
Strategic market creation : a new perspective on …
,
(pp. 257-284)
.
2008
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