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Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
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Reputation management: an instrument for stabilising cooperations
Mühlfeld-Kerstan, Katrin
- In:
Strategies for cooperation
,
(pp. 27-51)
.
2005
Persistent link: https://www.econbiz.de/10003183731
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