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Successful social media and ecommerce strategies in the wine industry
Wine Economics and Policy
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Current status of global wine ecommerce and social media
Szolnoki, Gergely
;
Thach, Liz
;
Kolb, Dani
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 1-12)
.
2016
Persistent link: https://www.econbiz.de/10011558699
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Cross-cultural comparison of social media usage in the wine industry : differences between the United States and Germany
Hoffmann, Carsten
;
Szolnoki, Gergely
;
Thach, Liz
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 154-166)
.
2016
Persistent link: https://www.econbiz.de/10011558855
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